Echo Digital | Funding Conservation

10.30.19 • Mike Clifford • ECHO Digital, Zoos + Aquariums

AZA has designated that 3% of an institution’s budget should be spent on field conservation yet, the question arises, “Is that enough?” During this ECHO Digital topic, we explored funding conservation with Eric Miller, Senior Counsel to Zoo Advisors, and Dr. Richard Bergl, North Carolina Zoo’s Director of Conservation.

5 Key Points

1. It’s Mission Critical

Go from being funders to actors of conservation.

2. Is 3% Enough?

What threshold will make our conservation efforts successful?

3. Measure Impact

How is success measured?

4. Welfare and Our Mission

How does animal welfare align with our mission of conservation?

5. Inclusion is Key

Start with our people first.


Each month, ECHO Digital is hosted to create opportunities for passionate zoo professionals to connect with innovative ideas from outside the zoo field as well as with other zoo colleagues around the country. To join the next ECHO Digital, email us at

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